Saturday, June 8, 2019

The 8 highest-paid fitness Instagram stars in the world

The 8 highest-paid fitness Instagram stars in the world

The highest earner is a Brit.
Instagram @thebodycoach
If you're in the world of Instagram fitness stars, you could be earning up to £20,000 ($26,000) per post, according to a new report.
Sports nutrition brand Forza Supplements compiled a list of the world's top 50 Instagram fitness gurus based on their number of followers. 
For the most influential stars, they also looked at their earnings based on sponsored Instagram posts, commercial deals, and business income — and discovered that some are charging as much as £20,000 for a single Instagram post. 
The research also shows that there's a huge gender pay gap in the world of fitness stars. While 42 of Forza's top "Fitstagrammers" are women, the highest earner is a man — earning three times as much as the highest-paid woman. 
Using the data, Business Insider has compiled a list of the highest-paid fitness Instagram stars in the world, ranked by yearly earnings in ascending order. 

8. Davina McCall — £600,000. This is the 49-year-old's earnings for fitness alone and does not include her TV work. McCall has a number of DVDs, most recently the "30 Day Fat Burn." She has 693,000 Instagram followers.

7. Lucy Mecklenburgh — £1 million. At only 26, the former The Only Way Is Essex star has reinvented herself as a fitness expert and now has 1.2 million followers on Instagram.

6. Kayla Itsines — £2.9 million. The 26-year-old Australian personal trainer co-founded the Bikini Body Guides (BBG) community and now has 7.6 million Instagram followers.

5. Anllela Sagra — £3 million. With 9.3 million Instagram followers, the 22-year-old fitness model has a strong fan base in the US and Mexico, though she was born in Colombia.

4. Jen Selter — £3.2 million. Based in Los Angeles, 11.5 million Instagrammers follow the 24-year-old star, who has a subscription fitness plan that earns her more than £1 million a year. She also earns £15,000 per post for promoting beauty products, and has had deals with sport nutrition brands including Game Plan Nutrition.

3. Michelle Lewin — £3.5 million. The 31-year-old Miami-based fitness instructor has 12.6 million Instagram followers, her own range of fitness products and calendars, and hundreds of thousands of subscribers to her monthly fitness plans and apps. Born in Venezuela, she has a global fanbase and is paid "huge sums" for personal appearances at events in Spain, UAE, Russia, Egypt, Mexico, and Australia, according to Forza.

2. Sommer Ray — £4 million. This 21-year-old American has a whopping 16.9 million Instagram followers, and topped Forza's list of the most influential fitness stars. Born in Denver, Colorado, Ray earns £20,000 per post, attracting as many as 500,000 likes on a photo. She has deals with fashion, food, energy drinks, hotels, beauty clinics, and even car rentals. The sponsorship opportunities and personal appearances put her earnings at £4 million.

1. Joe Wicks — £12 million. The Body Coach may have only came 21st on the list of the most influential stars, with 1.9 million followers, but he's the highest-paid. His fifth book is due out on Boxing Day, and up to 500 people subscribe to his £147 weight loss plan each day, putting his annual earnings at three times as much as the highest-paid female Sommer Ray. According to Forza, Wicks is banking £33,000 a day from his business empire.

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